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Recruiting New Members

Talking to potential members and getting them signed up in their union is critical to build power in our union. This power leads to stronger, equitable teaching and learning conditions that provide all students with an equal opportunity to succeed.

CTA is here to help you introduce members to the union, as well as support and connect with new educators.

You can order membership recruitment materials for 2023-2024.

It’s hard to know what to say to engage with members or to find the time to create new material. Use these resources as they are or as inspiration for new ideas and opportunities to provide support to current members. Create awareness at the school site or freshen up your emails using the Bulletin Board Toolkit. Help members understand their rights on the job with our Mini-Guide to Your Rights. CTA Member Benefits Engagement Resources and Social Justice Resources can assist you in your organizing efforts, with readymade posters, flyers, videos, and shareable resources.

The Member Engagement Grant provides support for local chapters for new or supplemental member engagement programs that have clear measurable goals for membership engagement, including recruitment and involvement of new members and engagement of existing members. Programs should include building capacity through high engagement strategies, identification of new leaders, and building distributive leadership within the chapter.


Try as we might, sometimes educators cancel their memberships. Here are resources to try to prevent that outcome and persuade them to maintain their membership. Use these resources to arm you members against attacks from anti-union groups like the Freedom Foundation. These well-funded groups will spend untold amounts to spread misinformation and outright lies. You can expose the truth and encourage educators to remain members using these resources.