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Big Tobacco has spent millions on lobbying so California retailers could keep selling the candy flavored products they market to children. Big spending from Big Tobacco is why youth e-cigarette use has skyrocketed to what the Surgeon General and FDA have called “epidemic” levels.*

  • More than 2 MILLION middle and high school students now use e-cigarettes
  • 4 out of 5 kids who have used tobacco started with a flavored product.**
  • 70% of youth e-cigarette users say they use e-cigarettes “because they come in flavors I like”

E-cigarettes deliver massive doses of nicotine, a highly addictive drug that puts youth users at greater risk for addiction and is especially harmful to kids. It can harm adolescent brain development and impact their attention, mood, and impulse control. A YES vote on Prop 31 will help keep California kids from getting hooked on nicotine.

YOU can help win the fight against Big Tobacco. Vote YES on Prop 31 to protect California’s kids.

Some ideas for  Tweets/Posts

Each year, 6,800 California kids become daily smokers. 4 out of 5 kids who have used tobacco started with a flavored product. Ending the sale of candy-flavored tobacco will help youth avoid a lifelong addiction to smoking. #Prop31 #WeAreCTA

Youth e-cigarette use remains at epidemic levels with more than 2 million middle & high school kids using e-cigarettes. Ending the sale of candy-flavored nicotine products is a necessary step towards keeping our kids safe. #WeAreCTA #Prop31

Candy-flavored tobacco is on the 2022 ballot. A YES vote will stop Big Tobacco from using candy flavors to lure kids into addiction. A YES vote will stop Big Tobacco from profiting at our expense. Join us in voting YES. #WeAreCTA #Prop31