BURLINGAME – The inspiring, caring commitment and dedication of California’s educators over the 150 years of CTA’s advocacy for students and public education is highlighted in a statewide television and radio ad campaign launched today.
The back-to-school ad campaign, which runs through Oct. 8, includes Bay Area and Sacramento educators in radio spots and sums up the legacy of the 325,000-member CTA with the tag line that ends all the spots: “The California Teachers Association: 150 years of making a difference that lasts a lifetime.” The ads continue this year’s celebration of CTA’s 150th anniversary and the union’s dedication to student learning and the teaching profession.
Airing in every major media market in the state, the 30-second TV spot is titled “Lifetime” and shows students as they grow up, in story time at preschool, writing in an elementary classroom, working through the middle school years, standing together as they graduate, and moving onto college and into the workforce. The success of students comes from educators and their inspiration, caring, commitment, enthusiasm, creativity and many more traits they bring to their profession, the spot stresses. The TV ads also air in Spanish.
“Educators are all about making lasting changes over generations,” said CTA President Dean E. Vogel. “These new ads remind us all about that commitment as we start another inspiring new year in our classrooms.”
The 60-second radio spots, airing in English and Spanish on 89 stations across California, include Tracy Jimenez-Bedolla, a sixth-grade teacher at Sunnyslope Elementary School in Hollister. “As a member of the California Teachers Association, founded in 1863, I know the teachers who came before me made a difference,” she says, “for every child at every level of California’s public schools and colleges.” She says it’s the inspiration and “love of learning” by classroom educators that is making the difference.
The Spanish radio ad includes Maria Lopez de Howard, a teacher at Kennedy High School in Sacramento, offering the same messages of commitment, and about how a teacher’s hard work to make a difference starts early in the lives of students. “Estas diferencias se ven cuando nuestros niños preescolares se sientan por primera vez a leer un cuento.” “We see that difference when our preschoolers first take a seat on the floor and experience reading at story-time.”
Watch all the new TV spots, listen to the radio ads and get back-to-school learning tips for students at www.cta.org.
The 325,000-member CTA is affiliated with the 3.2 million-member National Education Association.