Contact: Mike Myslinski at 650-552-5324
BURLINGAME – Getting back to schools and the hope they offer for a better California is the focus of new CTA radio and web ads launched statewide today as a reminder that “strong public schools and colleges make our communities even stronger.”
As the traditional school year begins and tens of thousands of students across the state return to schools that are still coping with impacts from years of cuts and other hardships, the work done in today’s classrooms still holds the key to building a better future for the state. As one teacher says in the radio ad, “A brighter future for California starts right here, in classrooms like mine.”
The theme of schools making a difference continues in the radio spot as a teacher welcomes students back to an elementary school. “We’re gonna learn so many great things, how caterpillars turn into butterflies, how to count money,” the teacher says, “and we’re gonna take some great adventures in reading.”
A mother dropping off her child asks if she can stay a few moments to watch. “Parents are always welcome,” the teacher says. “We need you as partners.”
Saying the classroom is where the journey always begins, the radio spot includes several educators and the message that all students deserve a chance for a well-rounded education. “I believe in quality schools and colleges that prepare our kids for good-paying jobs,” one teacher says. Here is where “dreams of innovations that could change the world become real,” another declares.
Another teacher concludes firmly, “I believe strong public schools and colleges make our communities even stronger.”
“Join us,” says Dean E. Vogel, president of the 325,000-member California Teachers Association. His voice then joins a chorus of teachers’ voices: “And let’s all get back to schools.”
Online ads featuring the same theme also begin today.
The 60-second radio spot airs for three weeks on 91 stations in every California media market, including numerous Spanish- and Asian-language stations. Its messages will be reinforced by print and television ads that start next week. Listen to the radio ads at www.cta.org.
The 325,000-member CTA is affiliated with the 3.2 million-member National Education Association.