Contact: Mike Myslinski at 650-552-5324
BURLINGAME – Students speaking in catchy rhymes asking for family involvement to make learning a success highlight a new California Teachers Association radio and print advertising campaign being launched statewide today.
Reinforced by ads in more than 50 newspapers across California, the back-to-school campaign focuses on the vital message that families, teachers and students must work together for kids to succeed at school. In hip-hop cadence, kids in one radio ad spread the word:
“If I study, I can live my dream. It’s hard alone… what I need’s a team. Teachers at school help me learn a lot. ‘Cause good grades mean a job that’s hot. A family to stand by and say when it’s time to study, when it’s time to play. To help me learn when I’m at home, with a quiet space to get me in the zone.”
CTA President David A. Sanchez concludes in the ad: “Students of all ages and grade levels do better when families are involved in their education. So as this school year begins, it’s good to remember that when families, teachers, and students work together as a team, everyone wins.”
A teacher says in another ad, “When families make homework a priority, kids win every time.” And Sanchez notes in a Spanish version: “Como maestro, he visto cuánto pueden mejorar los estudiantes de todas las edades cuando las familias los estimulan en el hogar. Para empezar, pueden establecer una hora fija para estudiar en un lugar tranquilo.” (“As a teacher, I’ve seen how much better students of all ages can do when families encourage them at home. To begin with, they can set a regular time for study in a quiet place.”)
The radio ads will air for four weeks on nearly 90 stations in every California media market, including Spanish- and Asian-language stations. The campaign’s print ads will appear in 54 ethnic newspapers, including African American, Latino, Chinese, Japanese, Thai, Hmong, Vietnamese, Indian, Korean, Filipino and Native American publications.
Check out the radio ads and learning tips for families.