No ALEC Zone
CTA staff worked with state and regional labor organizers in late July to promote educator participation in the “California is a No-ALEC Zone” rally in downtown San Diego. Area teachers and paraprofessionals took part in the event as staff posted pictures and snippets of speeches. The anti-ALEC - or American Legislative Exchange Council - rally was a huge success.
50th Anniversary of Medicare
CTA staff worked to place an op-ed co-written by CTA President Eric Heins and the co-president of the California Nurses Association about the 50th anniversary of Medicare in the Contra Costa Times and four other Bay Area papers – as well as on the Capital & Main news blog. July 30 marked a half century since the federal law to provide health insurance to people 65 and older regardless of income or medical history was enacted.
Labor Day outreach
In early September, CTA staff worked to promote Labor Day by implementing a plan that involved engaging local chapters in social and earned media efforts. Staff developed op-eds, social media tools such as 7-day countdown memes, hash tag #LaborDay2015, a Facebook cover image, and sample posts and tweets. The daily posts of memes helped encourage members to utilize CTA’s Labor Day resources.