Contact: Dina Martin (650) 552-5491
BURLINGAME – As the new school year begins, it’s important to remember that teachers and parents in partnership can improve student learning in our schools and build a better California for everyone. That’s the message of the California Teachers Association’s back-to-school campaign, which will feature ads in newspapers, online, and on radio and TV stations around the state for the next three weeks.
“This is our 10th annual back-to-school campaign, and with $17 billion in cuts to our schools over the past two years, the message has never been more relevant. Our students do best when parents are involved in their education. That’s how our schools work best, too,” says CTA President David A. Sanchez.
While Californians wait for the Legislature to approve a budget, returning students are losing out on the promises of a quality education. Class sizes have ballooned, more than 30,000 educators have been laid off, and programs like art, music, and P.E. have been eliminated.
“That’s why we must all stand together – teachers, parents and the public – to advocate for investing in our public schools. It’s the best investment we can make in our students and for the future of our state,” Sanchez says.
The radio ads begin today and run for three weeks on stations around the state, including Spanish and Asian language stations. The print ads will appear in a variety of ethnic newspapers, including African American, Latino, Chinese, Japanese, Thai, Hmong, Vietnamese, Indian, Korean, Filipino, Arabic, Armenian, and Native American publications. Television ads will run statewide and begin airing on Sept. 7, along with the Web ads. Check all our back-to-school materials in our Family Involvement section.