The Communications Department is responsible for promoting the Association’s program—including the specific programs of other departments—to educators and to the public. The Department is specifically charged with representing the Association’s goals, policies, programs, services and achievements in the best possible light and with working to raise the image of educators, of public education and of the Association itself. Those responsibilities dovetail with the department’s further mission to produce materials for and to coordinate the Association’s overall effort to recruit and retain members. In discharging its responsibilities, the Department issues news releases and otherwise maintains contact with people in the media; participates in the administration of the Association’s advertising program; publishes two periodicals and many other publications and printed materials for educators. The Department oversees the CTA websites and social media channels and produces an electronic newsletter and other communications for members and other departments. In addition, the Department conducts training sessions in media relations, community action, internal communication, and membership promotion; and assists other Association units to prepare, produce and distribute materials.
PUBLIC RELATIONS AND COMMUNITY RELATIONS 1.0
The purpose of this program area is to inform the general public, as well as special audiences, about the goals, programs, and achievements of educators, public education, and the Association; to improve the public image of educators, public education, and the Association; to help shape public opinion on key education issues; and to assist chapters in pursuing similar objectives locally.
INTERNAL COMMUNICATIONS 2.0
Internal communications keeps educators informed about the Association's goals, programs, and achievements; highlights the work done by all other Association units in advancing the well-being of educators and the success of public education; and assists chapters in communicating more regularly and more effectively.
MEMBERSHIP PROMOTION AND INFORMATION 3.0
The membership promotion and information program produces printed materials, training programs, and other items designed to assist chapter leaders in providing information about CTA; it provides direct assistance to select chapters in running membership recruitment campaigns, including agency fee campaigns; and advises other Association units on incorporating membership promotion into their own programs.